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Solar PV & Battery Marketing

Solar marketing that captures the researchers before they go elsewhere.

Homeowners researching solar spend weeks comparing. We make sure you're the installer they find first, trust most, and hear from consistently — until they're ready to book the survey.

Lead nurture for long sales cycles
Quote follow-up automation
0% VAT urgency messaging
AEO — AI recommendation
4–8 wks
Typical solar research period [VERIFY]
0%
VAT on solar & battery until Mar 2027 HMRC ESM, gov.uk — 0% until 31 Mar 2027, then 5%
More surveys booked with follow-up automation [VERIFY]
£0
Setup fee
The Problem

High-ticket, long consideration cycle — without nurture, most of your enquiries go cold.

Solar is a considered purchase. The homeowner who enquired three weeks ago is not gone — they are still deciding. The installer who follows up is the one who wins the job.

Leads Going Cold

Homeowners enquire, you send a quote, they go quiet. Without automated follow-up, most solar leads drift away — not because they are no longer interested, but because no one stayed in front of them while they were still deciding.

80%+ of solar leads go cold without follow-up [VERIFY]
Not Found Early in Research

Most solar decisions start with searches like "solar panels cost", not "solar installer Bournemouth". If you are not in front of homeowners during the research phase, you will not be top of mind when they are ready to buy.

Top 3 = 44% of clicks [VERIFY]
VAT Window Creating Urgency

The 0% VAT rate on solar and batteries runs until March 2027. Homeowners who understand this are more motivated — but only the installers explaining it clearly are winning those jobs. HMRC ESM, gov.uk — 0% until 31 Mar 2027, then 5%

0% VAT until Mar 2027 HMRC ESM, gov.uk — 0% until 31 Mar 2027, then 5%
Built for Solar Installers

Not a generic trade site. Built for solar installers.

Solar has a longer, more complex buyer journey than most trades. Our system is built around it — from early research capture through to confirmed installation date.

Lead Nurture for Long Cycles

Automated, friendly follow-up across SMS, email and WhatsApp keeps you in front of researching homeowners over weeks — so when they are ready to book, you are still their first choice, not an installer they have half-forgotten.

Quote Follow-Up Automation

Sent a quote and heard nothing? The system chases it automatically at the right intervals — turning cold proposals into confirmed surveys without you lifting a finger. Each follow-up is timed, not spammy.

0% VAT Urgency Messaging

The VAT window creates genuine urgency. We build it into your content and automated follow-up — "the 0% VAT rate ends March 2027" is a real reason to act now, not a manufactured pressure point. HMRC ESM, gov.uk — 0% until 31 Mar 2027, then 5%

AEO — AI Recommendation

When a homeowner asks an AI assistant "best solar installer in Taunton?", we structure your content so the answer is you. Answer Engine Optimisation runs alongside traditional SEO — both matter now.

Review & Trust Building

Solar is a £6,000–£12,000 purchase [VERIFY]. Strong reviews, transparent pricing and visible certifications (MCS, RECC) make you the safe choice over a pushy canvasser. Post-install review requests fire automatically after every job.

Local Area Coverage

Built around Somerset and Dorset — urban rooftops in Bournemouth, Poole and Taunton, and the rural properties with large south-facing roofs that offer the strongest return. We target where the demand is.

The System

Four systems that work while you're on the roof.

Each component addresses a specific leak in the solar installer's pipeline — from initial search through to completed installation.

Lead Nurture

Multi-channel follow-up over weeks. Researching homeowners get consistent, useful touchpoints — not silence.

Multi-channel
Quote Follow-Up

Automated chasing of outstanding quotes. Sent it, heard nothing — the system handles it from here.

Auto
AEO

Answer Engine Optimisation. Your content structured to be recommended by AI assistants when homeowners ask for installer suggestions.

AI recommendation
Local SEO

Ranking for solar installer searches in your area — both research-phase and purchase-ready queries.

Top 3
Somerset & Dorset

Solar demand in your area.

Somerset and Dorset offer strong conditions for solar — a southerly latitude, a high proportion of detached and semi-detached properties with unshaded south-facing roofs, and a homeowner demographic that is actively engaged with energy costs. The coastal towns of Bournemouth and Poole have a high density of properties suitable for solar PV, while the more rural areas offer larger roof areas with exceptional generation potential.

The Smart Export Guarantee means homeowners can earn money from surplus generation — a point that resonates strongly in areas with higher energy usage, older housing stock, or oil-dependent homes transitioning away from fossil fuels. When SEG income is part of the conversation, the payback calculation becomes compelling, and the research cycle shortens.

Battery storage is increasingly part of the initial discussion rather than an add-on — the combination of generation and storage removes grid dependence for much of the year in a typical Somerset or Dorset property. We build all of this context into your marketing, so the homeowners who find you arrive already informed, already interested, and already closer to booking a survey.

Client Results

What solar installers say about us.

[TESTIMONIAL PLACEHOLDER — insert real, permissioned client quote before publish]

Renewables Cluster

We market all three technologies

Each renewable technology has its own page, its own marketing strategy, and its own buyer journey.

Solar FAQ

Questions solar installers ask us

Usually a slow first reply or no follow-up after the quote. Solar has a long consideration cycle — the buyers are serious but slow. We automate follow-up so you stay front of mind until they are ready, not just for the first 48 hours.
Yes. The 0% VAT rate on solar and batteries is a genuine saving of hundreds of pounds. We use it as an honest urgency point in your content and follow-up — it helps motivate serious enquirers without pressure-selling. HMRC ESM, gov.uk — 0% until 31 Mar 2027, then 5%
Yes — that is our AEO service (Answer Engine Optimisation). It runs alongside traditional SEO and structures your content for the way AI assistants extract and cite recommendations. When a homeowner asks an AI assistant for a solar installer recommendation, we work to ensure your name is in the answer.
High. Batteries added later, EV chargers, future servicing — and every happy customer reviews you and refers neighbours. We build follow-up and review automation to capture all of it, so the value of each installation extends well beyond the initial job.
Free Audit

How many solar leads went cold this year?
Find out free.

15-minute call. We look at your enquiry volume, your current follow-up process, and the gap between the two. No obligation.