The Boiler Upgrade Scheme, 0% VAT on solar and heat pumps, and the Warm Homes Plan are driving demand. Homeowners are searching — we make sure they find you.
The Boiler Upgrade Scheme is putting real money into homeowners' hands — up to £7,500 towards an air source heat pump [VERIFY against gov.uk before publish] — and the 0% VAT rate on solar panels and heat pumps means the cost barrier has dropped significantly [VERIFY against gov.uk before publish]. The result is a surge in enquiries that did not exist five years ago. Homeowners who were waiting are now actively searching.
The Warm Homes Plan signals that this direction of travel is government policy, not a short-term scheme [VERIFY details against gov.uk before publish]. The 0% VAT window creates genuine urgency. For any installer operating in Somerset and Dorset, the pipeline of motivated, grant-aware homeowners has never been larger — but the marketing infrastructure to capture it is still catching up.
MCS and OZEV-certified installers are the gatekeepers to these grants. Homeowners cannot access the Boiler Upgrade Scheme or the OZEV chargepoint grant without a certified installer. That certification is a competitive moat — and the installers who are visible at the moment of search are the ones who fill their diaries. First-mover marketing advantage in this market is significant. The question is whether you are the installer who appears when a homeowner searches, or whether that enquiry goes to someone else.
Each renewable technology has its own search patterns, grant landscape, and buyer behaviour. We build marketing around how each one actually works — not a generic template.
High-ticket, grant-driven, MCS-certified. We rank you for BUS grant searches and catch every survey enquiry — so when a homeowner is ready to spend £10,000+ on an ASHP, you are the installer they have already found and trust.
Heat Pump Marketing0% VAT, SEG income, homeowners researching for months. We capture interest early and nurture it until they are ready — so that quote follow-up arrives automatically, and your conversion rate reflects the time you invested in the survey.
Solar MarketingQuick-turnaround, high-volume, first-answer-wins. AI and SEO to book more installs — because in the EV charger market, the homeowner books whoever responds clearly and quickly, and our systems make sure that is always you.
EV Charger Marketing15-minute call. We pull up the real search volume in your area for grant-related searches, show you where the enquiries are going today, and explain exactly how to capture them.