Being on page 3 of Google is the same as not existing. 95% of your potential customers never scroll past the top 3 results. We get Somerset trades into those top spots — and keep them there. Real results in 60–90 days.
Google Local SEO is not one thing — it's three systems working together. We manage all three so you show up when a customer in Taunton searches "plumber near me" or "electrician Yeovil".
Your GBP is the single most important factor for local rankings. Most Somerset trades have a poorly optimised profile — or none at all. We fully optimise yours: services, photos, posts, reviews, categories. This alone can move you into the Map Pack within weeks.
Citations are mentions of your business (name, address, phone) on directories like Yell, Checkatrade, Thomson Local and 50+ others. Google uses these to verify you're a real, trustworthy local business. We build and maintain them all — correctly and consistently.
Your website's content needs to tell Google exactly what you do and where. We optimise every page with the right keywords, headings, metadata, and schema markup. "Plumber Taunton." "Electrician Bath." "Roofer Yeovil." Precisely targeted for Somerset searches.
When someone in Taunton searches "plumber near me", Google shows three local businesses in a map at the top of the results. These three spots — the Map Pack — receive 44% of all clicks.
The blue links below them share the remaining clicks. Everything on page 2 gets almost nothing.
Our job is to get you into one of those three Map Pack spots for your trade in your Somerset town — and keep you there. Every month you're not there, you're losing business to whoever is.
of all local trade searches click one of the top 3 Map Pack results
of people never click past the first page of Google results
days to first real ranking movement for most Somerset clients
Every month, we work on every lever that moves your Google ranking in Somerset. Here's exactly what that includes.
Full setup and monthly maintenance of your Google Business Profile — the #1 ranking factor for local search.
We build and maintain 50+ directory listings with consistent NAP data — Yell, Thomson Local, Checkatrade and more.
Monthly content updates targeting "plumber Taunton", "electrician Yeovil" and your other priority keywords.
Somerset business directories, local press, trade associations — quality links that tell Google you're a legitimate local business.
Automated review requests after every job. More reviews = higher ranking. We make it effortless for your customers to leave them.
Plain-English monthly report — your rankings, your traffic, your calls. Numbers, not jargon. You'll always know exactly what's happening.
SEO is not instant. Anyone who tells you otherwise is lying. Here's an honest timeline of what most Somerset clients experience.
Site indexed. GBP optimised. Citations built. First keyword movements starting. Google Business Profile review requests live.
Keyword rankings moving up. First page 1 appearances. Google starting to trust your profile. Review count growing. Calls increasing.
Significant ranking improvements across core keywords. Map Pack appearances. Regular enquiries from Google. ROI starting to show clearly.
Top 3 Map Pack for primary keywords. Compounding organic traffic. Review moat built. You own your local market. Enquiries consistently booked.
Local SEO is hyper-specific. "Plumber Taunton" and "plumber Bridgwater" are different searches with different competition. We build your SEO for your exact area.
"I was barely showing on Google Maps and getting work through word of mouth that had plateaued. ForgeMason sorted the website and the local SEO. Enquiries started coming from searches — people actively looking rather than just existing contacts."
"We were ranking for nothing in Bath. ForgeMason sorted the Google side over a few months. The monthly report is in plain English, which makes a change. Steadily busier from search traffic."
"We had a handful of Google reviews and weren't visible locally. The review automation runs after every job — customers get a text and most leave one. They've grown steadily. Customers mention them when they call now."
Both plans include a website build and 1 month free support. The difference is the ongoing SEO effort and scope.
Most Somerset agencies charge £300–£750/mo for SEO alone
Comparable systems from other providers start at £379–£600/mo
15-minute call. We'll pull up your actual Google ranking, show you what your Somerset competitors are doing, and tell you exactly what it'll take to beat them. Free. No obligation.