When a boiler breaks down in January, the homeowner calls the first heating engineer Google shows them — and books the first one who picks up. You're under someone's boiler and can't answer. We fix that. From £300.
ForgeMason AI Receptionist catches most of this.
Cost: £49/month. That's a 143× return.
When a homeowner wakes up to no heating in the middle of winter, they search Google. The three heating engineers in the Map Pack get 44% of all clicks. If you're not there, that emergency job — and every annual service contract that follows — goes to someone else.
Emergency heating searches go to the top 3 results. If you're not in that Map Pack, you're invisible to the homeowner with no heating tonight. The engineer who ranks gets the call — and the annual contract after.
You're mid-job, under a boiler, can't answer. That high-value emergency call — £400 or more — goes straight to the next engineer on the list. Our AI texts them back in seconds and keeps them from booking elsewhere.
Every missed service renewal is recurring revenue lost. Without a website optimised for annual service searches, homeowners book whoever Google surfaces — not the engineer who did their boiler last year.
A heating engineer's website has specific needs that a generic web designer won't think about. Here's exactly what we build into every site.
A dedicated emergency page optimised for high-urgency searches. Prominent click-to-call, 24/7 AI messaging, and content written around the exact phrases homeowners type when the heating fails at midnight in January.
Gas Safe registration is displayed on your homepage, service pages, and contact page. It's the first thing homeowners look for when choosing an engineer — and the first thing Google looks for when deciding who to rank.
Automated reminders re-engage past customers when their annual boiler service is due. Turn a one-off job into a repeating contract without any manual follow-up on your part.
Individual pages for boiler installation, power flushing, central heating, underfloor heating, and annual servicing. Each page targets the specific searches homeowners make — more pages means more routes into your business.
Homeowners with no heating are searching on their phone, stressed, and making a decision in seconds. Your site loads instantly and makes calling you dead simple — one tap from search result to your phone ringing.
You miss a call while under a boiler. AI texts them back within seconds: "Hi, this is [Your Company] — sorry we missed you. What's the problem with your heating?" 78% stay engaged instead of calling the next engineer.
Every one of these is searched by someone in your area every single day — especially in winter. The heating engineer ranking for these terms gets the call. We make sure that's you.
// HIGH-VALUE HEATING ENGINEER KEYWORDS
🔥 = Emergency / urgent intent — highest job value
📈 = High volume, high competition — we still win these
Same quality, same price, built for your specific trade.
Most heating engineers start on Growth
Never miss another boiler breakdown call
15-minute call. We'll show you how many emergency heating searches are going to your competitors tonight — and exactly what it would take to put you at the top instead. No obligation.