Speed-to-Lead Engine — Solicitors & Law Firms

New instruction.
Called twice.
Went elsewhere.

A conveyancing instruction is worth £800–£2,000. A disputed estate matter more. When a prospective client can't get through at the first attempt, they try the next firm on the list. ForgeMason captures every new matter enquiry, routes it to the right department and books consultation appointments while your fee earners are in client meetings.

85%
of callers ring a competitor if the first call goes unanswered
BrightLocal Consumer Survey
21×
higher contact rate when enquiries followed up within 5 minutes
Harvard Business Review
27%
of potential new clients lost when the first contact attempt fails
BrightLocal Consumer Survey
How It Works

From first call to instruction accepted.

01

Call answered instantly

Prospective client calls. AI answers immediately, 24/7 — evenings and weekends when people often make decisions about legal matters.

02

Matter type identified

Conveyancing? Family? Wills? Employment? AI identifies the practice area, asks the key qualifying questions and routes to the right team.

03

Consultation booked

Initial consultation booked directly into the relevant fee earner's diary. Confirmation sent to the client immediately.

04

Fee earner notified

Summary text with matter type, key details and client contact sent to the relevant solicitor before the consultation.

05

Lead follow-up

If the caller didn't book immediately, an automated follow-up sequence runs. Most new matter leads convert with the right prompt at the right time.

Features

Built for law firm workflows.

⚖️

Multi-Practice Routing

Conveyancing, family, wills, employment, commercial — each matter type routed to the right team with the right qualifying questions asked.

📋

New Matter Capture

Captures full caller details and matter overview — everything your fee earner needs to begin the client onboarding before the consultation.

🌙

Evening & Weekend Cover

Many people decide to contact a solicitor outside business hours. AI captures the enquiry when your office is closed and has it ready for Monday morning.

📅

Consultation Booking

Direct booking into fee earner diaries. No telephone tag. The client gets a confirmed appointment time immediately.

🔄

Lead Follow-up

Enquiries that didn't immediately convert receive an automated follow-up sequence. Converts fence-sitters before they go elsewhere.

🔒

UK Data Compliance

Legal sector requires careful data handling. UK GDPR compliant. Data handled on UK infrastructure. Intake only — no confidential client data stored.

Pricing

Simple pricing. No setup fee. No lock-in.

Capture
£67/mo
  • AI answers every call 24/7
  • New matter enquiry capture
  • Missed-call text-back
  • Consultation booking automation
Get Started
Growth System
£367/mo
  • Everything in Front Desk
  • Local SEO management
  • Google Business Profile
  • Google Ads management
  • Monthly strategy call
Get Started
🏆

Price-Beat Promise. Found a like-for-like managed service cheaper in Somerset or Dorset? We'll beat it.

FAQ

Questions from law firm principals.

Does the AI give legal advice?+
No. The AI handles intake and booking only. It captures the nature of the matter, caller's contact details and preferred appointment time. All legal advice and matter assessment remains with your qualified solicitors.
Can the AI route different matter types to the right department?+
Yes. The AI is trained on your practice areas — conveyancing, family, employment, wills and probate, commercial, etc. It routes each enquiry to the appropriate team and captures the key details for each matter type.
How does it handle client confidentiality?+
The system is intake-only — it captures the information needed to book and route the enquiry. No confidential client matter information is stored beyond what's needed for the booking function. We can walk through the data handling on the discovery call.
Is there a minimum contract?+
No minimum contract. Rolling monthly. No setup fee.
Get Started

Never miss a new instruction again.

Free 20-minute call. We'll walk through your new matter intake process and what we'd build.