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Speed-to-Lead Engine — Estate Agents

Saturday morning.
Valuation enquiry.
Went to voicemail.

A vendor who can't get through calls the next agent on the list. That's a six-figure property instruction — and a 1–2% fee — handed to a competitor. ForgeMason answers every call, captures valuation enquiries in full, books viewings into the diary and follows up on every lead automatically.

85%
of callers ring a competitor if the first call goes unanswered
BrightLocal Consumer Survey
21×
higher contact rate when enquiries followed up within 5 minutes
Harvard Business Review
27%
of potential instructions lost when the first contact attempt fails
BrightLocal Consumer Survey
How It Works

From first call to booked valuation.

01

Call answered instantly

Vendor or buyer calls. AI answers immediately, 24/7 — including Saturday mornings and bank holidays.

02

Enquiry qualified

Valuation or viewing? AI captures property address, number of bedrooms, position in chain, timescale and preferred contact. All the intel your lister needs.

03

Appointment booked

Valuation slot offered from your diary. Viewing booked into the property's schedule. Confirmation text to both parties.

04

You're notified

Instant summary text to the responsible negotiator with all captured details. Ready to walk in prepared.

05

Lead follow-up

If the enquiry didn't convert immediately, an automated follow-up sequence runs. Vendors who didn't book are re-contacted at the right interval.

Features

Built for estate agency workflows.

🏠

Valuation Capture

Captures property address, estimated value range, bedrooms, position in chain — everything the lister needs before they walk through the door.

📅

Viewing Scheduling

Buyers booked into property viewing slots directly. Automated reminders 24 hours before. Missed viewings become exceptions, not the norm.

📞

Saturday Morning Cover

Your highest-value enquiry window, when staff are with viewers. AI handles overflow calls so no instruction slips through.

🔄

Vendor Follow-up

Automated sequence for vendors who enquired but didn't book. Stays in touch at the right intervals without pestering.

Review Requests

Post-completion review requests to vendors and buyers. Builds your Google profile and Trustpilot rating automatically.

🌙

Out-of-Hours Capture

Rightmove and Zoopla browsing happens in the evening. AI captures the enquiry at 10pm and has it in the negotiator's inbox by morning.

Pricing

Simple pricing. No setup fee. No lock-in.

Capture
£67/mo
  • AI answers every call 24/7
  • Valuation enquiry capture
  • Missed-call text-back
  • Viewing booking automation
Get Started
Growth System
£367/mo
  • Everything in Front Desk
  • Local SEO management
  • Google Business Profile
  • Google Ads management
  • Monthly strategy call
Get Started
🏆

Price-Beat Promise. Found a like-for-like service cheaper in Somerset or Dorset? We'll beat it.

FAQ

Questions from estate agents.

Can the AI handle valuation booking as well as viewing enquiries?+
Yes. Valuation enquiries are captured with full property details, bedrooms, estimated value and preferred date. Viewing enquiries are booked directly into available property slots.
What about Saturday morning enquiries when the office is busy?+
Saturday mornings are peak enquiry time for estate agents and one of the most likely periods for calls to go unanswered when staff are with viewers. The AI handles overflow calls so no instruction slips through.
Does the AI know the property market or valuation figures?+
No — the AI captures the enquiry and books the valuation. All market knowledge and valuation advice stays with your qualified negotiators and valuers. The AI handles the admin, not the expertise.
Is there a minimum contract?+
No minimum contract. Rolling monthly. No setup fee.
Get Started

Never miss a valuation enquiry again.

Free 20-minute call. We'll walk through how many instructions you're likely missing and what we'd build.