Wells is England's smallest city, but its childcare market punches above its weight. Competition from Wells Cathedral School's early years provision creates pressure on independent nurseries, and the city's professional parent demographic — many commuting to Bristol or Bath — means waiting lists at established settings are a real constraint. Parents in Wells are discerning; they research carefully, compare settings, and move quickly when a place becomes available. An unanswered call means the place goes elsewhere.
In a small city like Wells, word of mouth travels fast and places at good settings fill months in advance. Professional parents who commute to Bristol or Bath often register interest from the road or in the evening — after the school run, once work calls are done. A nursery that answers at 7:30pm and captures the enquiry secures the registration. One that doesn't gets a Google search for the next option. ForgeMason ensures no after-hours call to your Wells nursery goes unanswered.
Every registration call answered and logged — child's first name, age, and required start date captured and sent to your team instantly.
Parents book a nursery tour directly through the AI — no back-and-forth, no missed follow-ups, confirmed straight into your calendar.
Callers added to your waiting list automatically, with details captured and a confirmation sent so no enquiry is lost.
Only the child's first name and age are collected — no sensitive data. Compliant with UK GDPR and EYFS data minimisation principles.
Calls answered 24/7 — including evenings when Wells' commuter parents are finally free to make childcare enquiries.
Automated prompts encourage satisfied parents to leave a Google review, strengthening your standing in Wells' competitive childcare market.
Also serves: Frome · Shepton Mallet · Glastonbury · All Nurseries