Taunton has a large and growing commuter population, with a significant proportion of professional and dual-income families. NHS Musgrove Park Hospital is one of the town's largest employers, and shift-pattern workers frequently need to enquire about childcare outside standard office hours. School catchment pressure means waiting lists at popular settings fill quickly, and parents calling at 7am before a shift or at 9pm after one need an answer — not a voicemail.
Musgrove Park staff start shifts at 7am and 7pm. A parent calling on a days-off morning to register their child hits your answerphone, doesn't leave a message, and searches for the next available setting. With catchment pressure already intense across Taunton, a missed registration enquiry at 6:30am is a filled place at a competitor. ForgeMason answers every call, captures the child's first name, age, and required start date, and logs the enquiry so your team can follow up at the start of the working day.
Every registration call answered and logged — child's first name, age, and required start date captured and sent to your team instantly.
Parents book a nursery tour directly through the AI — no back-and-forth, no missed follow-ups, confirmed straight into your calendar.
Callers are added to your waiting list automatically, with their details captured and a confirmation sent so no enquiry falls through the cracks.
Only the child's first name and age are collected — no sensitive data. Fully compliant with UK GDPR and EYFS data minimisation principles.
Calls answered 24/7 — including early mornings and evenings when Taunton's shift-working parents are most likely to be calling.
Automated follow-up prompts happy parents to leave a Google review, building your online reputation in the Taunton childcare market.
Also serves: Yeovil · Bridgwater · Wellington · All Nurseries