Street's retail economy means many parents work shift patterns at Clarks Village and surrounding outlets — their calls to nurseries come at times that don't fit the standard session day. Nursery staff are with the children and can't break from supervision to answer, meaning shift-working parents who call at opening time or on a day off go straight to voicemail.
With retail as a major local employer, Street has a significant number of parents working flexible and shift-based hours. These parents need flexible childcare and they call to enquire at unusual times — early mornings before a shift, midweek on a non-work day, or late in the day after a late finish. Your nursery staff are occupied with children under their supervision and can't answer. ForgeMason ensures every call is answered professionally at any hour, with the enquiry captured and sent to your team ready for a prompt follow-up call.
Every registration call answered and logged — child's first name, age, and required start date captured and sent to your team instantly.
Parents book a nursery tour directly through the AI — no back-and-forth, no missed follow-ups, confirmed straight into your calendar.
Callers are added to your waiting list automatically, with their details captured and a confirmation sent so no enquiry falls through the cracks.
Only the child's first name and age are collected — no sensitive data. Fully compliant with UK GDPR and EYFS data minimisation principles.
Calls answered 24/7 — covering the early starts and flexible hours of Street's retail-working parent community.
Automated follow-up prompts happy parents to leave a Google review, building your online reputation in the Street childcare market.
Also serves: Glastonbury · Shepton Mallet · All Nurseries