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New Client Capture — IFAs & Financial Advisers

Client in a review meeting.
New prospect calling.
Missed. Goes elsewhere.

A financial adviser's day is built around client meetings — 1–2 hour reviews, back to back. Between meetings, the phone is the only window, and it's narrow. A new prospect calling about pension consolidation or inheritance planning has already decided they want advice; if no one answers, they call the next name on Google. ForgeMason answers every call, captures the enquiry type and details, and books the initial appointment — so no new client relationship is lost to a meeting overrun.

85%
of callers ring a competitor if the first call goes unanswered
BrightLocal Consumer Survey
21×
higher contact rate when enquiries followed up within 5 minutes
Harvard Business Review
60%
of small businesses can't take calls while serving customers
Fix Radio
How It Works

Enquiry captured. Appointment booked.

01

Call answered during meeting

AI answers every call regardless of what you're doing. New enquiries never go to voicemail while you're with a client.

02

Enquiry type identified

Pension, investment, protection, later life, inheritance, remortgage — enquiry type established so you have context before the callback.

03

Details captured

Contact details, approximate situation (if volunteered), urgency, preferred callback time — structured and sent to your inbox immediately.

04

Appointment offered

Initial meeting booked directly into your diary. Prospect gets a confirmed time — not a promise of a callback that may not come.

05

Annual review reminder

Existing clients receive automated annual review reminders. Reviews stay on schedule without your PA chasing each one manually.

Features

Built for financial advisers.

💼

New Client Capture

Enquiry type, contact details and urgency captured on every call. You have full context before making the callback — no blind calls.

📅

Appointment Booking

Initial meetings and annual reviews booked directly into your diary. Prospects confirm a time, not a vague callback promise.

🔄

Annual Review Recall

Existing clients receive automated review reminders at the right interval. Review relationships stay active without manual chasing.

Urgency Flagging

Time-sensitive calls — impending tax year end, redundancy, bereavement — flagged for priority callback so you respond when it matters.

🔒

FCA-Aware Scripting

No financial advice given by the AI. No regulated activity undertaken. Designed to capture and route — not to advise or recommend.

Review Automation

Post-meeting review requests sent to satisfied clients. Builds your Google profile and strengthens referral credibility.

Pricing

Simple pricing. No setup fee. No lock-in.

Capture
£67/mo
  • AI answers every call 24/7
  • Enquiry type captured
  • Contact details logged
  • Missed-call text-back
Get Started
Growth System
£367/mo
  • Everything in Front Desk
  • Local SEO management
  • Google Business Profile
  • Google Ads management
  • Monthly strategy call
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🏆

Price-Beat Promise. Found a like-for-like service cheaper in Somerset or Dorset? We'll beat it.

FAQ

Questions from financial advisers.

What details does ForgeMason capture from new client enquiries?+
ForgeMason captures the enquiry type (investment, pension, protection, later life, inheritance), approximate financial position if the caller volunteers it, urgency indicators, and preferred callback time. No financial advice is given and no regulated activity is undertaken by the AI. The adviser receives a structured brief before making the callback.
Does ForgeMason give financial advice?+
No. ForgeMason is an AI receptionist, not a financial adviser. It does not provide financial advice, recommend products, or undertake any FCA-regulated activity. It captures enquiry details and facilitates appointment booking — exactly as a human receptionist would.
Can ForgeMason handle calls from existing clients?+
Yes. Existing clients can book or rearrange review appointments, request callbacks, or leave messages. ForgeMason identifies whether the caller is a new or existing client and routes the call appropriately. Annual review reminders can also be sent automatically at the correct interval for each client.
Is there a minimum contract?+
No minimum contract. Rolling monthly. No setup fee.
Get Started

In a meeting. Still winning clients.

Free 20-minute call. We'll show you how ForgeMason captures new client enquiries and books appointments while you're with your existing ones.