A missed 2-hour colour appointment is £80–£120 gone. The colour's prepped. The time's blocked. The stylist is sat waiting. ForgeMason takes deposits at booking and fills cancellations automatically — before you even know the chair is empty.
Worked example. No-show rate based on Fresha industry data. Your actual figures will vary.
Customer calls to book. AI answers immediately, asks service, stylist preference, preferred date and time.
AI checks the live diary and offers available slots. Customer confirms. Booking goes into the calendar.
Confirmation text includes a deposit payment link. No payment = no guaranteed booking. Deposits are deducted from the final bill.
48-hour reminder text. If they can't make it, they're prompted to cancel or reschedule — not just not show up.
If they cancel, the system texts your waitlist automatically. First to reply gets the slot. Chair stays full.
Automatic deposit link on every booking. You set the amount. Reduces no-shows dramatically for any appointment over £40.
Automatic cancellation backfill from a managed waitlist. When a slot opens, the first available customer gets it instantly.
Individual calendars per stylist. Customers can request a specific stylist or be offered the next available slot across the team.
24 and 48-hour reminder texts. Catches the forgetters before they become a no-show. Gives you time to fill the slot.
Post-appointment review request goes out automatically. Builds your Google profile and Fresha rating without lifting a finger.
6–8 weeks after the appointment, a rebooking prompt goes out. Keeps the chair consistently occupied with returning clients.
Price-Beat Promise. Found a like-for-like service cheaper in Somerset or Dorset? We'll beat it.
Free 20-minute call. We'll calculate your no-show cost and show you what we'd build.