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AI Booking — Garages & MOT Centres

Hands on a car.
Phone on
the ramp. Ringing.

The chain garages have call centres. You're under a vehicle. Our system answers every call, books MOT and service slots directly into your diary, and sends MOT due-date reminders that bring customers back before they drift to a competitor. From £67/month.

MOT reminders 3 weeks out
24/7 AI phone booking
From £67/month
// WHY RECALLS WIN
// RECALL ENGINE

A customer whose MOT is due has to book somewhere. The question is whether it's with you or whoever rings them first. Your MOT reminder lands three weeks before the due date, when they're thinking about it. Your booking link is right there in the text.

MOTs per year (50-car book)~50
Without reminders, drift rate~30%
Recovered with timely remindersMost of them
The Cost of a Missed Call

That call while
you were on a ramp
just booked elsewhere.

You can't answer when you're mid-service. The caller — who needs a booking for their MOT, their brake pads, or their advisory from last year — hears a ringing phone and calls the next garage. The chain up the road has a receptionist. They answer.

According to BrightLocal, 65% of people prefer to contact a local business by phone. Most won't try again if there's no answer. Small businesses lose around 27% of potential customers to missed calls.

The answer isn't to hire a receptionist at £3,000–£3,700/month just to book MOTs. It's a system that handles the phone while you're on the tools.

// TYPICAL WEEK — INDEPENDENT GARAGE
Booking calls per week40
Missed (on a ramp)~11
Book with a competitor~9
Average booking value£120
Weekly revenue lost~£1,080
// ANNUAL LOSS
~£56,000
ForgeMason Capture plan: £67/mo = £804/yr
What the System Does

Recall. Book. Ramp filled.

Two things happen: incoming calls get answered and booked. And outgoing reminders bring your existing customers back.

1
Customer calls to book an MOT or service
You're on a vehicle. AI answers with your garage name. It asks what they need — MOT, full service, interim service, specific repair — and checks your available slots.
2
Slot booked into your diary
The AI confirms a time that works for the customer and puts it in your calendar. Confirmation text goes to the customer with your address, the time, and what to bring for an MOT.
3
Reminder sent the day before
Customer gets a reminder the morning before their booking. Reduces the chance of no-shows and gives them time to rearrange if needed — before it's a wasted slot.
4
MOT due date logged for next year
After the MOT, the system logs the new due date. Three weeks before it arrives next year, a reminder text goes out automatically. The customer can book from the text. No admin on your end.
5
Advisory follow-up and review request
Post-service, the system can follow up on advisory items from the MOT. And a Google review request goes out automatically after every completed job.
// The Recall Engine

MOT REMINDERS = PURE RECURRING REVENUE

Every car you service has a next service date. Every MOT you pass has a new due date 12 months later. These are pre-qualified future bookings — you just need to reach out at the right moment.

Most independent garages rely on customers to remember. They don't. They drive past the chain garage on the way to work, see an offer on the window, and book there instead. Not because they prefer the chain — just because you weren't in their head when they needed to book.

A well-timed reminder text, sent three weeks before the due date, puts you in their head at exactly the right moment. They click the link, book the slot, and you get the job.

The system also handles service-due reminders by mileage or date, annual service recall, and advisory chase-ups from previous MOTs.

Pricing

Three tiers. One local team.

Most agencies charge £997 setup and £397–£797/month for this. Ours is £197 setup max — free on Growth System.

Capture
Stop losing the bookings you're already getting
£67/mo
+ £197 setup · monthly rolling, no contract
Missed-call text-back
Review generation engine
Lead inbox
Monthly performance report
Start with Capture
Most Popular
Front Desk
AI booking + MOT recall — ramps full
£167/mo
+ £197 setup · An employed receptionist costs £3,000–£3,700/month all-in.
Everything in Capture
24/7 AI phone booking
MOT & service slot management
MOT due-date reminder texts
Advisory follow-up sequences
Collection-ready notifications
Get Front Desk
Growth System
Website, SEO, Google Ads, full AI system
£367/mo
Setup free · GoHighLevel resellers charge £397–£797/mo + £997 setup for this stack.
Everything in Front Desk
Website build or refresh
Local SEO management
Google Ads management
Reactivation campaigns
Build the Growth System

Price-Beat Promise: Bring us any written quote for a comparable managed service and we'll beat it by £30/month. No haggling, no catch.

Works Alongside Your Existing Systems

Connects to how you already run the workshop.

We work alongside your existing garage management software or install our own booking CRM at no extra charge. No new hardware, no app for customers to download.

Google Calendar
Garage management software
Reg-based MOT lookup
Gas-safe / DVSA workflows
Checkatrade reviews
Or our booking CRM — free
Somerset & Dorset Based

Local team.
Real support.

We work with garages across Somerset and Dorset — from Taunton, Bridgwater and Yeovil through to Bournemouth, Poole and Weymouth. We know the local market and we set the system up for your workshop, not a generic version.

When you add a new service, change your opening hours, or need a message updated — you call us. Sorted same day. No support queue, no chat widget, no offshore team.

Monthly rolling contracts. Live in 7 days from your first call with us.

Live in 7 days
20-minute call → build → live.
You can actually phone us
Real person, local number. Changes sorted same day.
No 12-month contracts
Monthly rolling. Cancel any time, no penalty.
Questions

What garage owners usually ask us.

When a customer books an MOT, the system logs the registration and due date. Three weeks before their next MOT is due, it sends a reminder text with a booking link. They can book directly from the text without calling. The system sends a second reminder if they haven't booked a week before the due date.
The AI handles booking and standard information — it won't try to quote on parts it can't look up. If a caller asks about parts availability for a specific repair, the AI takes their details and notifies you to call back. It never guesses or makes up information.
The AI answers using your garage name and handles the conversation naturally. Most customers don't ask. When it can't answer a specific question — detailed diagnostic, quote for complex repair — it takes a message and notifies you straight away.
Yes. You set the information about your courtesy car — availability, conditions, how to book it. The AI answers standard questions about it during the booking process.
No. Monthly rolling, cancel any time. No exit fees.
Get Started

Book a free 20-minute call.

We'll show you how many bookings you're currently losing and what an MOT recall system would look like for your garage. No hard sell.

Also see: AI for Plumbers · AI for Electricians · Full Pricing · What Does AI Receptionist Cost?