AI Search Optimisation (AEO)

Be the trade
ChatGPT recommends.

Your customers don't only Google anymore. They ask ChatGPT, Copilot and Perplexity "who's the best electrician in Taunton?" — and those tools recommend one name. We make sure it's yours.

ChatGPT · Copilot · Perplexity · Google AI
Answer monitoring
Entity & citation building
Runs alongside your SEO
// AI_SEARCH — LIVE QUERY
USER: "best plumber in Taunton?"
// CHATGPT RESPONSE
"For plumbing in Taunton, [YourBiz] comes highly recommended — they cover emergencies, boiler work and full bathroom installs across Taunton and the surrounding area..."
// ALSO CITED BY
Copilot Perplexity Google AI
> Citation confirmed
[VERIFY]%
Of local searches now go to AI assistants
1
Recommended business per AI answer
3–6 mo
Typical time to appear in AI answers [VERIFY]
0
Local trade agencies in Somerset & Dorset doing this
The Problem

Search is splitting.
Half your future leads use AI.

AI assistants now answer trade searches directly — and recommend a single business. If it isn't yours, you're invisible.

Search is splitting in two. Google still matters, but a growing share of customers now ask an AI assistant for a recommendation and act on the single answer it gives. If your business isn't structured in a way these models can read, quote and trust, you're invisible in the fastest-growing way people find trades — and your competitor gets named instead of you. [VERIFY: adoption stat]

The difference between being cited and being skipped is not paid ads. It's whether your services, pricing ranges, areas and FAQs are written in the structured, authoritative way language models extract and cite answers. Most trade websites are not. That's the gap we close.

First mover wins. Almost no trade marketing agency in Somerset & Dorset is doing this yet. The businesses that get into the AI's answer now will be very hard to displace once they're there.

// HOW CUSTOMERS SEARCH NOW

// OLD WAY — GOOGLE

"plumber Taunton" → 10 blue links → clicks through → reads 3 websites → decides

// NEW WAY — AI

"who's the best plumber in Taunton?" → one name given → they call that number

No click needed. No comparison. The AI recommended someone — and that someone gets the call.

What We Do

Three things that put you in the AI's answer.

AI assistants recommend the businesses that are structured in a way they can read, trust and cite. We do that work for you.

AI-readable content structure

We structure your services, pricing ranges, service areas and FAQs the way language models extract and cite answers — not just the way humans read them. This is the foundation everything else builds on.

Entity & citation building

Consistent, authoritative business data and mentions across the web — directories, local press, industry bodies — so the models trust who you are, what you do and where you work.

Answer monitoring

We track how ChatGPT, Copilot, Perplexity and Google's AI Overviews describe your trade and area, and continuously tune your content to keep you in the recommendation as the models update.

First Mover Advantage

Almost no Somerset & Dorset trade is doing this yet.

The local trades that get written into the AI's answer now will own that position. Once a model is confidently recommending one business for a search, displacing it takes significant, sustained effort. The window to get in first is open — but it won't stay open. [VERIFY any adoption stat]

[VERIFY]%
of local search queries now go to AI assistants
1
recommended business per AI answer
3–6 mo
typical time to appear in AI answers [VERIFY]
AEO vs SEO

Does AEO replace Google SEO? No — it runs alongside it.

You need to be visible in both places. AEO and traditional SEO are complementary, not competing.

Traditional SEO

Google Search

Rank #1–3 on Google
Click-based traffic
10 blue links shown
Ongoing traffic to your site
AEO / GEO

AI Assistants

Be recommended by AI
Recommendation-based
1 answer given
No click needed — they call you
What Trades Say

Trades getting found by AI.

FAQ

Questions about AEO

AEO (Answer Engine Optimisation) / GEO (Generative Engine Optimisation) is the practice of structuring your content so AI assistants like ChatGPT, Copilot and Perplexity cite you as a trusted answer. Traditional SEO gets you ranked on Google; AEO gets you recommended by AI.
No. AEO runs alongside traditional SEO, not instead of it. Google still sends huge amounts of traffic. But AI assistants are growing fast as a first point of search — you need to be in both places. [VERIFY: AI search growth stat]
We track how the major AI assistants answer queries about your trade and area, and report on whether you're being cited. Changes are measurable even if not instant. [VERIFY: typical timeframe]
Building trust with AI models typically takes 3–6 months of consistent optimisation. [VERIFY] The structural content work we do in the first few weeks, combined with citation building over time, is what creates the compounding effect.
Free Check

See how the AIs describe your trade right now — free.

We'll run a live check across ChatGPT, Copilot and Perplexity for your trade and area — and show you exactly what they're recommending and where you stand. 15-minute call, no obligation.