Midsomer Norton. Cat delivered kittens unexpectedly — owner calling at 3pm Wednesday in a panic. Three kittens, one not moving. All lines busy, waiting room full. No one available. Owner called Radstock. Vet at Radstock advised immediately. Client moved their other cat there too.
ForgeMason answered at 3pm. Urgency captured. Vet notified immediately. Client stayed in Midsomer Norton.

Unexpected births and neonatal concerns are among the most urgent calls a vet practice receives and among the most emotionally distressing for owners. A Wednesday afternoon phone line that is fully engaged when a client calls in that moment loses the immediate trust that defines a long-term relationship. ForgeMason captures the call, flags it as urgent, and gets the presenting concern to your vet within seconds — so the callback happens while it can still make a difference to the outcome and the relationship.

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of callers ring a competitor if unanswered

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21×

higher contact rate within 5 minutes

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How It Works

Answered instantly

AI picks up within 2 rings — including Wednesday afternoons when the waiting room is full and all lines are busy.

Pet details captured

Captures species, concern type (whelping, neonatal, injury), number of animals involved, urgency, and owner contact. Urgent flag sent immediately.

Vet or nurse notified

Immediate notification. Whelping and neonatal concerns always flagged for the fastest possible callback from your clinical team.

Capture

£67/mo

AI answers every call 24/7
Pet and owner details captured
Missed-call text-back
Appointment booking

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FAQ

How does ForgeMason handle calls about unexpected births or neonatal concerns?+

ForgeMason captures the number of animals involved, the time elapsed since the birth, any specific concerns the owner describes (kitten not breathing, retained placenta, mother unwell), and the owner's contact details. The call is automatically flagged as urgent and the notification sent immediately to your duty vet or nurse — not queued for the next routine callback slot. The owner is told their concern is being sent to the clinical team right now and that they will receive a call back within minutes. ForgeMason doesn't provide whelping guidance; it ensures the call reaches a qualified person as fast as possible.

Is there a minimum contract?+

No minimum contract. Rolling monthly — cancel any time. No setup fee.

Answered instantly

Pet details captured

Vet or nurse notified

Midsomer Norton vet practice? Free 20-minute call.