Shaftesbury is a small hilltop town with limited local nursery provision, and families come from the surrounding villages to access childcare here. When a parent calls your nursery and no one answers, they don't wait — they call a setting in Gillingham, Blandford, or Sherborne. Your nursery staff are with children and can't break from supervision to answer the phone.
Shaftesbury's position as a small rural town means families are willing to travel for childcare — but that also means your competitors are not local. A parent who doesn't get through to you doesn't just try a nursery down the road; they call a setting in a different town where the provision is easier to access. With limited nursery places and a catchment that extends across the surrounding villages, every missed call is a registration secured elsewhere. ForgeMason answers every call, captures the family's details, and delivers the enquiry to your team so you can follow up the same day.
Every registration call answered and logged — child's first name, age, and required start date captured and sent to your team instantly.
Parents book a nursery tour directly through the AI — no back-and-forth, no missed follow-ups, confirmed straight into your calendar.
Callers are added to your waiting list automatically, with their details captured and a confirmation sent so no enquiry falls through the cracks.
Only the child's first name and age are collected — no sensitive data. Fully compliant with UK GDPR and EYFS data minimisation principles.
Calls answered 24/7 — so Shaftesbury and surrounding village parents always reach your nursery rather than a competitor in the next town.
Automated follow-up prompts happy parents to leave a Google review, building your online reputation across the Shaftesbury area.
Also serves: Gillingham · Blandford Forum · All Nurseries