Gillingham is one of North Dorset's fastest-growing towns, with significant housing expansion bringing a substantial young family population whose childcare demand is outpacing the local nursery supply. Staff are already stretched keeping pace with demand on the floor, and maintaining Ofsted ratios means the phone simply cannot be answered mid-session when the majority of enquiry calls come in.
New housing developments have brought hundreds of young families to Gillingham and the surrounding area, and those families are registering interest in nursery places earlier than ever — often before the child is even born. With local provision already at or near capacity, families who can't get through to register their interest will look towards Shaftesbury, Mere, or further afield for childcare. The busiest call periods coincide exactly with session times when all available staff are with children. ForgeMason captures every enquiry — child's first name, age, and required start date — so no new family is turned away by an unanswered phone.
Every registration call answered and logged — child's first name, age, and required start date captured and sent to your team instantly.
Parents book a nursery tour directly through the AI — no back-and-forth, no missed follow-ups, confirmed straight into your calendar.
Callers are added to your waiting list automatically, with their details captured and a confirmation sent so no enquiry falls through the cracks.
Only the child's first name and age are collected — no sensitive data. Fully compliant with UK GDPR and EYFS data minimisation principles.
Calls answered 24/7 — including evenings and weekends when Gillingham's new residents research childcare options after work.
Automated follow-up prompts happy parents to leave a Google review, helping your setting stand out in the growing Gillingham market.
Also serves: All Nurseries · Sherborne · Bridport · Verwood