Sherborne is an independent school town where parents hold early years provision to the same high standard as the schools they aspire to. Nursery staff are on the floor supervising children in line with Ofsted ratios and cannot step away to answer calls — yet the families calling expect an immediate, professional response that reflects the premium provision they are seeking.
Sherborne's reputation for educational excellence means parents researching nursery places apply the same scrutiny they would to school selection — first impression counts enormously. A missed call or unanswered enquiry signals disorganisation before a single visit has taken place, and a competitor that picks up immediately will win the registration. With demand for quality early years provision high and places limited, every unanswered call is a filled spot at another setting. ForgeMason answers every call, captures the child's first name, age, and required start date, and logs the enquiry so your team can follow up promptly.
Every registration call answered and logged — child's first name, age, and required start date captured and sent to your team instantly.
Parents book a nursery tour directly through the AI — no back-and-forth, no missed follow-ups, confirmed straight into your calendar.
Callers are added to your waiting list automatically, with their details captured and a confirmation sent so no enquiry falls through the cracks.
Only the child's first name and age are collected — no sensitive data. Fully compliant with UK GDPR and EYFS data minimisation principles.
Calls answered 24/7 — including evenings and weekends when Sherborne parents research and compare nursery options at their own pace.
Automated follow-up prompts happy parents to leave a Google review, building your online reputation in the Sherborne childcare market.
Also serves: All Nurseries · Wareham · Bridport · Wimborne Minster