A retired Yeovil resident calls at 2:15pm — their two-year recall card arrived this morning and they want to book before they forget. Your optometrist is deep into a contact lens fitting and the front desk is dealing with a frame collection queue. The call rings out twice and the patient puts the card back in the drawer. ForgeMason picks up immediately, confirms the recall is due, checks the patient's preferred day, and books the appointment — so that recall card turns into a booked slot rather than a missed revenue opportunity.
Yeovil's retail centre draws patients from a wide south Somerset catchment — Crewkerne, Sherborne, Ilminster, and dozens of villages in between. Many of these patients make a special trip to town and expect their calls to be answered when they're ready to book. An independent optician running a single-optometrist practice faces a structural problem: the moment the testing room door closes, incoming booking calls compete for attention with the patient already being served. Recall campaigns that generate call volume become wasted spend if the phone isn't answered. ForgeMason closes that gap around the clock, including the evening hours when patients are actually free to call.
Sight test appointments booked for both NHS and private patients. Type identified from the first call.
Automated sight test recall at 2 years (or custom interval). Patients book before their vision changes undetected.
Appointments booked outside clinic hours. Evening callers book next-day slots without waiting to call back.
Flash, floaters, sudden vision loss — urgent calls escalated immediately. Routine calls handled normally.
Lens reorder requests captured and forwarded. Patients don't need to come in just to reorder.
Automated post-appointment review requests build your profile for local optician searches.
Free 20-minute demo. See how ForgeMason works for your Yeovil practice.
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