A retired couple visiting Swanage for the week calls your practice at half past nine on a Tuesday morning — the husband's distance vision has deteriorated and he needs new frames before the drive home on Friday. You're 20 minutes into a diabetic eye check and the phone rings unanswered. ForgeMason answers, takes the details, checks availability and confirms a slot — so the appointment is booked before you've even reached for the slit lamp.
Swanage draws visitors and day-trippers throughout the season, and local patients don't stop needing eye care because the beach is busy. A small coastal practice typically has one or two staff managing the front desk, the dispensing counter and the phone simultaneously. When a contact lens patient calls mid-morning for a fitting appointment, or a parent rings to book a child's first eye test before the school year, there is rarely a spare pair of hands to answer properly. Calls go to voicemail, voicemail goes unchecked, and patients book elsewhere or simply wait — often letting their recall lapse entirely. ForgeMason handles every inbound call so your team can focus on the patients already in front of them.
Eye tests, contact lens fittings and follow-ups booked while you're in the consulting room.
Two-year recall sent automatically. Patients rebooked before the reminder lapses.
NHS eligibility confirmed during the call. Private patients directed to the appropriate appointment type.
Evening and weekend enquiries answered. Appointment details captured and confirmed next morning.
Sudden vision loss or eye pain escalated immediately rather than left in a callback queue.
Post-appointment review requests sent automatically to build your local search profile.
Free 20-minute demo. See how ForgeMason handles bookings for your Swanage practice.
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