A Midsomer Norton office worker dials your practice at 1:05pm on a Tuesday — their diabetic review letter from the GP mentioned they should have an annual eye test, and they want to book one. Your optometrist is in the middle of a pre-screening examination. No one picks up in time. They don't know this qualifies them for a free NHS sight test, so they assume it's expensive and put it off. ForgeMason answers, explains the diabetic NHS entitlement clearly, confirms available slots, and books the appointment — turning a tentative enquiry into a medically important booked test.
Midsomer Norton and the surrounding Mendip district has a working-age population with high rates of long-term health conditions — diabetes in particular — that entitle patients to free NHS sight tests. Many of these patients don't know their entitlement, and without a conversation with your practice, they assume they'd have to pay. If the call isn't answered, that assumption goes unchallenged and the appointment never happens — representing both a lost booking and a missed healthcare intervention. ForgeMason answers every call, explains eligibility, and converts these enquiries into booked appointments before any confusion has time to set in.
Sight test appointments booked for both NHS and private patients. Type identified from the first call.
Automated sight test recall at 2 years (or custom interval). Patients book before their vision changes undetected.
Appointments booked outside clinic hours. Evening callers book next-day slots without waiting to call back.
Flash, floaters, sudden vision loss — urgent calls escalated immediately. Routine calls handled normally.
Lens reorder requests captured and forwarded. Patients don't need to come in just to reorder.
Automated post-appointment review requests build your profile for local optician searches.
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