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AI Receptionist · Gillingham · Dorset

AI Receptionist for Opticians
in Gillingham

A mum calls your Gillingham practice at quarter past eight on a Monday morning — her seven-year-old has been squinting at the whiteboard and she wants to arrange a first children's eye test before the school term gets any further along. You're preparing for your first appointment of the day and the front desk isn't yet staffed. ForgeMason answers, explains what to expect at a children's test, checks NHS eligibility and locks in a Saturday slot that suits the family's schedule.

North Dorset's market town.
Patients don't call twice.

Gillingham is the largest town in north Dorset and the natural service centre for a wide area stretching towards Shaftesbury, Mere and the Somerset border. Patients treat a phone call as a single attempt — if no one answers, they move on to searching online and may find your nearest competitor in Shaftesbury or Sherborne before they think to try again. A practice with one or two consulting rooms rarely has a dedicated receptionist free at every moment of the day. ForgeMason closes that gap: every call answered properly, every new patient booked, every recall chased automatically so your appointment book stays full without your clinical team ever having to leave the consulting room to answer the phone.

Testing eyes.
Booking patients.

👁️

Appointment Booking

Eye tests, contact lens fittings and follow-ups booked while you're in the consulting room.

🔔

Recall Reminders

Two-year recall sent automatically. Patients rebooked before the reminder lapses.

📋

NHS / Private Triage

NHS eligibility confirmed during the call. Private patients directed to the appropriate appointment type.

🕐

Out-of-Hours Capture

Evening and weekend enquiries answered. Appointment details captured and confirmed next morning.

Urgent Referral Flag

Sudden vision loss or eye pain escalated immediately rather than left in a callback queue.

Review Requests

Post-appointment review requests sent automatically to build your local search profile.

Simple monthly pricing.
No setup fee.

Capture
£67/mo
  • 24/7 call answering
  • Appointment booking
  • Missed-call text-back
Get Started
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Front Desk
£167/mo
  • Everything in Capture
  • Recall reminders
  • NHS/private triage
  • Urgent referral flagging
  • Review automation
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Growth System
£367/mo
  • Everything in Front Desk
  • Local SEO
  • Google Ads
  • Monthly strategy call
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Questions from
Gillingham opticians.

Can ForgeMason explain children's NHS eye test entitlement to parents?+
Yes. ForgeMason can be configured to explain NHS sight test entitlement for children under 16 (and under 19 in full-time education) during the call, confirm the child qualifies, and book into the appropriate children's appointment slot. Parents receive a confirmation text so they have the details ahead of the visit.
Can ForgeMason handle urgent eye concern calls?+
Yes. Calls flagged as urgent — sudden vision loss, eye pain, flashes or floaters — are escalated immediately to your on-call contact rather than queued for a callback. Routine enquiries are handled normally. You define the urgency criteria during setup.
Is there a minimum contract?+
No minimum contract. Rolling monthly. No setup fee.
Gillingham patients
booked and recalled.

Free 20-minute demo. See how ForgeMason handles bookings for your Gillingham practice.

Book the Demo