A Bridport market trader finishes packing down at 1:45pm on a Wednesday and notices her glasses arm has finally snapped — she's been squinting all morning. She calls the local optician from the car park. The phones are busy; it's midday, the optometrist is mid-exam, and the other staff member is dealing with a frame fitting. She gives up after two rings. ForgeMason takes that call, logs the broken frame issue, confirms she needs a same-day emergency frame appointment, and books the next available 20-minute slot at 3pm. The patient arrives prepared and the practice fills a gap it didn't even know it had.
Bridport is a thriving market town with a strong independent business culture and a loyal local patient base. But the same busyness that makes Wednesday and Saturday mornings productive for the town also floods your phone lines at exactly the moments you least have hands-free to answer. Your optometrist can spend the bulk of a morning in the testing room with no gap between patients, and when the phone rings unanswered, the caller walks up the high street to the next independent. ForgeMason ensures no caller reaches voicemail while you're with a patient — every call is answered, every appointment captured.
Sight test appointments booked for both NHS and private patients. Type identified from the first call.
Automated sight test recall at 2 years (or custom interval). Patients book before their vision changes undetected.
Appointments booked outside clinic hours. Evening callers book next-day slots without waiting to call back.
Flash, floaters, sudden vision loss — urgent calls escalated immediately. Routine calls handled normally.
Lens reorder requests captured and forwarded. Patients don't need to come in just to reorder.
Automated post-appointment review requests build your profile for local optician searches.
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