A Bridgwater warehouse shift worker calls at 7:30pm — their eyes have been irritating them since a dusty shift and they want to know if it's worth coming in. Your practice closed at 5:30pm. The call hits your answerphone, but they don't leave a message — they search for the next available optician. ForgeMason handles the out-of-hours call, asks the right questions to assess whether this is an urgent eye health concern or routine irritation, and either books a next-morning appointment or, if the symptoms warrant it, directs them to the appropriate urgent care pathway.
Bridgwater has a significant manufacturing and logistics workforce — the EDFE Hinkley Point C construction project alone draws thousands of shift workers into the area. These patients don't keep office hours and neither do their eye health needs. An optician operating 9 to 5:30 will miss calls from workers on early or late shifts, as well as evening calls from parents booking children's sight tests after school pick-up. ForgeMason operates around the clock, capturing every call during clinic hours when the testing room is occupied and every call outside hours when the practice is closed — converting callers who would otherwise be lost into booked appointments.
Sight test appointments booked for both NHS and private patients. Type identified from the first call.
Automated sight test recall at 2 years (or custom interval). Patients book before their vision changes undetected.
Appointments booked outside clinic hours. Evening callers book next-day slots without waiting to call back.
Flash, floaters, sudden vision loss — urgent calls escalated immediately. Routine calls handled normally.
Lens reorder requests captured and forwarded. Patients don't need to come in just to reorder.
Automated post-appointment review requests build your profile for local optician searches.
Free 20-minute demo. See how ForgeMason works for your Bridgwater practice.
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