Dorchester is Dorset's county town, serving both urban and rural families — many of them NHS and public sector workers with shift-based hours. These parents call to enquire about childcare when they have a moment free, which is rarely during a standard nursery session day. When your staff are with the children and no one answers, that enquiry goes to another setting.
Dorchester's public sector and NHS workforce includes many parents on rotating shifts who have narrow windows for personal calls. A nurse finishing a night shift at 7:30am, or a council worker with a lunchtime gap, calls your nursery — and your staff are mid-session, ratio-bound, and unable to answer. Those callers don't ring back; they Google the next nursery. ForgeMason answers every call, captures the enquiry details, and sends them to your team so a follow-up call can happen within hours — not days.
Every registration call answered and logged — child's first name, age, and required start date captured and sent to your team instantly.
Parents book a nursery tour directly through the AI — no back-and-forth, no missed follow-ups, confirmed straight into your calendar.
Callers are added to your waiting list automatically, with their details captured and a confirmation sent so no enquiry falls through the cracks.
Only the child's first name and age are collected — no sensitive data. Fully compliant with UK GDPR and EYFS data minimisation principles.
Calls answered 24/7 — covering the early mornings and atypical hours when Dorchester's NHS and public sector parents are most likely to call.
Automated follow-up prompts happy parents to leave a Google review, building your online reputation in the Dorchester childcare market.
Also serves: Weymouth · Bridport · All Nurseries