Wednesday lunchtime. A tenant in a converted Victorian terrace off Cheap Street calls — a window latch has snapped and the flat is insecure. A prospective tenant relocating from London rings at exactly the same moment to enquire about a two-bed near the independent quarter. Both calls land while your negotiator is showing a property. ForgeMason handles both — security issue escalated as urgent, viewing enquiry captured with requirements and availability.
Frome has attracted a significant influx of creative professionals, remote workers, and London leavers over the past decade, drawn by its independent culture, arts scene, and relative affordability compared to Bath. These tenants are accustomed to responsive digital experiences and will quickly judge an agency by how their first call is handled. At the same time, Frome's older housing stock — period terraces, converted mills, and rural fringe properties — generates a higher-than-average maintenance call rate. A letting agency that can answer every call promptly, triage issues efficiently, and book viewings instantly holds a real competitive edge in this market.
Urgent repairs escalated. Non-urgent logged with property, issue, and access details. Reference issued to tenant.
Prospective tenants book viewings directly. Property confirmed, requirements captured, diary slot held.
Maintenance summaries sent to landlords automatically. They stay informed without extra calls from your team.
Urgent maintenance at 10pm escalated to contractor. Tenants not left waiting until the office opens.
Landlords calling to let their property — details captured, valuation booked. No new business missed.
Automated post-tenancy review requests build your profile for local letting agent searches.
Free 20-minute demo. See how ForgeMason handles calls for your Frome letting agency.
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